Preferable over the Rest: Blue Nile™ Gives an internet variety of Exquisite Engagement Rings & jewellery

The Quick type: Picking out a wedding ring is actually a weighty task, many cutting-edge methods can really help people get it right the 1st time. Blue Nile, the world’s largest web merchant of diamond jewelry, has aided much more than 500,000 marriage proposals since 1999. Their unique diamond collection and educational material appeal to first-time customers seeking wow their significant others with sparkly pieces of jewelry. Blue Nile assurances top quality workmanship within their inventory of over 150,000 expensive diamonds alongside gems. Possible build your own ring utilizing their interactive methods to search for the slice, shade, quality, layout, setting, and rate you would like. Next time you’re considering proposing or providing an enchanting gift to special someone, you’ll scan Blue Nile for stunning precious jewelry at a reasonable cost.


In 1998, Mark Vadon had been on a mission to find the best engagement ring for his girlfriend — the only real issue was he did not know any single thing about diamonds. He moved into a jewelry shop and very quickly found himself experiencing skeptical about the staff users in addition to their blasé guidance. The guy stated two rings that looked the same as him and asked the reason why there is a $5,000 cost distinction between them.

Product sales clerk beamed and said exactly what mattered above the purchase price ended up being the band made him feel. To Mark’s analytical head, this is ludicrous. The guy moved from the store empty-handed and exasperated, but he had been additionally determined to learn more about engagement rings so he could comprehend just what he had been buying.

Mark, a Stanford-educated numbers cruncher, approached his ring-buying choice as he would a study project and moved online getting the details. The guy discovered a website called Internet Diamonds, a retailer that granted useful descriptions and led lessons about diamonds to augment their own precious jewelry collection.

Due to this reference, Mark felt confident when buying an outstanding ring online — for 1000s of dollars less than the bands he’d viewed during the shop.

He had been very taken from this consumer-friendly knowledge he had gotten in touch with your website’s holder, Doug Williams, to discuss buying the company. They received up conditions on a napkin over meal. By spring season of 1999, Mark had brought up above $6 million, enough to take control of Web Diamonds, which he renamed Blue Nile. Now, the website will be the largest online store of qualified expensive diamonds and superb, nonetheless they however prioritize customer training most of all.

“Education may be the spine in our company,” stated Josh Holland, Director of Brand Enjoy. “we now have a customers-first mentality.”

If you love it and wish to put a ring upon it, you can trust Blue Nile to help make the procedure much simpler by giving clear details, expert advice, and 1000s of independently-graded expensive diamonds. The web site’s sufficient sources walk customers through the crucial faculties of a diamond and gives easy-to-use methods to narrow down your search for a sensational little bit of jewelry.

“We just be sure to guide visitors to improve optimal purchase that is correct on their behalf,” Josh told all of us. “We help clients find the appropriate mix of functions to maximize their particular spending budget acquire  a lovely diamond.”

Over 150,000 Diamonds Customizable to Your Budget & Taste

Any impressive proposition begins with the diamond. You can’t get down on one knee with any old ring-in your hand. With a stock greater than 150,000 expensive diamonds, Blue Nile gives customers no conclusion of engaging choices. Based on Josh, about 70per cent of Blue Nile’s income arises from engagement bands.

The website allows lovers to produce their particular rings from selecting the diamond to selecting the setting. Initial, you are going to utilize quick slider resources to select the ideal shape, cost, carat, slice, shade, and understanding of diamond. Next, you are going to pick a setting, sorting by tone, price, design, or developer, to counterbalance the diamond. On Blue Nile, it will take moments to put together a distinctive production.

Whether you are enamored because of the sheen of platnium or drawn to platinum’s durability, Blue Nile will allow you to narrow down hundreds of options into one customized ring.

Getting involved is a once-in-a-lifetime style of event, so people buying involvement rings are beginners, uncertain of whatever’re looking for and totally new to ring purchasing. Blue Nile’s group provides the experience to show first-timers what are the diamond ring which fits perfectly.

Easily accessible, transparent, and useful, this jewellery store doesn’t stress consumers into getting everything outside their particular methods. Because Blue Nile works as an online shop, they’ve substantially less cost and will provide top quality diamonds at a fraction of the fee you would see in a traditional jewelry store.

Along with an independently-graded GIA report, a lot of product pictures reveal on-line buyers just what their particular jewellery look like from every possible angle. Plus, the site offers a 360-degree video clip view of any diamond through the Diamond Visualization Software. Using sophisticated innovation, Blue Nile magnifies the diamond and rotates the image so consumers can easily see every detail.

“You will get a holistic sense of precisely what the diamond looks like, and also the artistic is spectacular,” Josh informed united states. “Because it’s thus magnified is in reality better yet than keeping it inside hand.”

Experienced Jewelers Educate You on wise Ring-Buying Practices

The degree section on Blue Nile’s site motivates you to be a specialized in diamonds. Their particular detailed precious jewelry guides cover sets from finding your (or your lover’s) ring dimensions to choosing the diamond faculties most significant to you. You can discover a little more about metals, gemstones, pearls, wedding rings, also precious jewelry nicely.

“also just a little little bit of study can go quite a distance,” Josh mentioned. By understanding why is a diamond almost high priced, buyers can focus on what they want in their precious jewelry and save money through wiser purchasing.

“My fiancé and I performed some research, plus it all paid back once we watched the ring. Blue Nile is actually fantastic!” — Manjari, a satisfied customer from Irving, Texas

Blue Nile supplies thorough sources so first-timers can make updated choices regarding their diamond’s carat, clarity, shade, and other aspects. The guide group does not work properly on payment and really seeks to support free of charge buying tips. When it comes to diamond carat body weight, such as, their unique professionals advise “to maximise your financial allowance, consider buying a diamond this is certainly somewhat below the ideal carat fat.”

Associates after all degrees of the organization frequently simply take an individual interest in clients. “certainly one of my favorite stories,” Josh told you, “is the jewelers record the name for the client on the ring they can be taking care of so it is not merely a ring in their eyes.”

Every coverage & Guarantee sets the client’s Needs First

Oftentimes, purchasing a diamond means creating a lifelong commitment, so it is important to choose a trustworthy retailer to be sure the correct match. Blue Nile promises pleasure through numerous customer-first guidelines. Like, the business tends to make a 30-day money back promise on returns for all their jewelry.

“Quality and craftsmanship is paramount to us,” Josh stated. “We make sure that the band is precisely best earlier fades the doorway, and we also support that actually work with a no-questions-asked return policy.”

Blue Nile supplies complimentary resizings and cleanings while in the first year after buying a personalized engagement ring. Plus, consumers enjoy an eternity diamond update program as long as they ever before want to replace their own diamond with a newer, more expensive diamond.

If you would like in fact see Blue Nile’s precious jewelry on your own, there is a webroom area near you. To get across the nation, customers can talk to sexy girls to well-informed jewelers as well as handle Blue Nile’s jewellery. The webroom’s precious jewelry is for display only, but you need to use their own iPad to place your order, if you prefer. Blue Nile’s bodily areas tend to be a no-pressure planet where browsers tend to be thanks for visiting have a look at and feel their own precious jewelry.

“there is hardly any risk,” Josh explained. “we understand the intrinsic property value just what our very own precious jewelry often means to a person, and that’s a responsibility we simply take acutely severely.”

Unlike most precious jewelry vendors, Blue Nile motivates contrast shopping. In reality, they suggest being able to access their internet site on the smart phone whilst in a jewelry shop to help you carry out a side-by-side assessment of costs in real time. This empowers you to receive top package in-store and online.

Relating to Blue Nile’s cost fit Guarantee, “if you discover an equivalent GIA-graded diamond at a lowered price,” they are going to fit the price. Only contact 1-888-565-7641 to create the state for free. With uncompromising design and irresistible prices, Blue Nile guarantees fulfillment on every purchase.

Blue Nile: assisting you to Get a hold of the Diamond in Rough

We’ve all heard expensive diamonds are a woman’s closest friend, but, for every you fellas available to choose from, diamonds might be your own pal, too, if you take the full time to know why is all of them glow. Blue Nile Founder Mark Vadon discovered firsthand exactly how scary it can be to pick out an engagement ring. Therefore, the guy established an easier way to teach individual about diamond pricing, and now you can buy your chosen band online for a fraction of the fee.

Designed to finally, Blue Nile offers inexpensive and strikingly gorgeous expensive diamonds in several hues, incisions, and styles. From unique engagement rings to elegant Valentine’s Day pendants, their own comprehensive assortment of precious jewelry adds value to your special times.

Blue Nile backs the standard of their particular expensive diamonds with customer-first guidelines and advanced customized tools. If you wish to show the individual you like how much cash he or she ways to you, getting a diamond, pearl, or gem stone can do just fine. Utilizing Blue Nile’s purchasing ideas, involved couples can figure out how to save money on their wedding or wedding rings so they do have more to blow in the vacation!

“you can acquire a diamond ring in a modern-day way through Blue Nile. It’s not necessary to do it the old way anymore,” Josh mentioned. “we should show men and women to buy like experts, utilizing our instructions to obtain the purchase price they need without limiting quality.”